Our Story
Like a lot of people, we've had our share of 2am anxiety spirals. The kind where your brain won't stop replaying that conversation from three years ago, or rehearsing tomorrow's meeting for the fifteenth time.
We tried the apps. Headspace, Calm, Woebot, Wysa. You name it. Some helped for a week. Most felt like homework. And none of them actually changed how we felt day-to-day.
The problem wasn't the intention. It was the approach. These apps treated mental health like a productivity hack: just meditate for 10 minutes and you'll be fine. Just breathe. Just be grateful.
We wanted something different. Something that would actually listen. Something that wouldn't give us empty affirmations, but would help us think through what we were feeling and come out the other side with actual clarity.
So we built ILTY. Not as a replacement for therapy (we're clear about that). But as a companion for the everyday moments when you need to process something, and there's no one around to talk to.
"Just be positive" doesn't work. We believe in acknowledging what you actually feel, not pretending you feel something else.
Every conversation ends with something concrete you can do. Not vague advice, actual next steps.
Sometimes you need gentle validation. Sometimes you need a reality check. That's why we built multiple distinct companions.
Your conversations are yours. We don't sell data, we don't show ads, and we don't use your conversations to train models.

Co-Founder · Product & Vision
The reason ILTY feels human. Shapes what the companions say and how they say it. Makes sure every interaction actually helps.

Co-Founder · Design & Engineering
Builds the product. Obsesses over the details. Believes good design is invisible. You should just feel helped, not impressed.
The mental health app market is projected to reach $17.5 billion by 2030. But most existing solutions have retention problems: people download, try for a week, and leave. We're building something people actually come back to.
ILTY is currently in beta, gathering user feedback and refining the experience. We're looking for partners who understand that mental health technology needs to be built differently, with real outcomes, not engagement metrics, as the north star.
Explore our guides and resources on mental health and AI therapy.
We're in beta and looking for people who want something better. Your feedback shapes what we build.